Companies have always found interesting ways to hawk their wares. Way back in the day the Hasbro company brought us the great cartoon show, "Transformers," in order to sell their toys. These days in Korea, phone companies are using pop bands to sell phones. I think the first one was called the Samsung Anyband, and it featured prominent K-pop stars singing about and using the Samsung Anyphone. After that Samsung came out with the Amoled phone and took girl band "Afterschool," added Son Dam Bi to form the voltron head and created the Amoled band.
Not to be out done, LG decided to give me all kinds of queasy and uncomfortable feelings by dolling up 소녀시대 (Girls Generation) in all kinds of different outfits to sing about the new LG chocolate phone.
A few years ago, back when I was working in a box factory, in between stints in Korea, I remember how Verizon wireless was advertising the Chocolate phone. The chocolate phone was simply the free phone that came with the Verizon service. The commercial was in no way interesting, it was just a guy saying that when you sign up for the service you can get blah blah blah minutes free and take advantage of their 3g nation wide service, "Can you hear me now."
I can't help but wonder how the 30 second spot of the above chocolate commercial would go down back in some parts of the states. I would play this commercial mostly on CNN, FOX news, or MSNBC. Most of the commercials on those channels are for erectile dysfunction drugs, when they aren't commercials for other programs on their own channels. (Damn you CNN, I love watching 50 seconds of Anderson Cooper 360 then watching 10 commercials, one of which is a commercial for Anderson Cooper 360, eight other are for other shows on C.N.N, and then the only commercial that C.N.N. makes any money off of is for Cialis, great job guys.)
At any rate, the iphone is slow to come to Korea, and the Korea times has already started its doomsday predictions about how it won't be popular in Korea. For all of the fear of foreign competition I think that Korea should just boost its domestic cell phone ads in other countries in order to increase sales. Either one of two things could happen, people would buy more chocolate phones, or more people would associate their phone with sex and slink off into a locked closet every time someone calls them.
Actually I think the worst thing is that, I kind of like this song. The beats are kind of cool.